Chef Susan Feniger and Street

School of Fish produced a video trailer for online retailers to use in the release of Susan's "STREET FOOD" cookbook (Random House/Clarkson Potter, 2012)

As one of the first celebrity chefs in the business, Susan Feniger was a household name for the first generation of Food Network watchers who would always know her as one of the "Two Hot Tamales." Her Border Grill restaurants (LA and Las Vegas) were the go-to for great Latin American and Mexican fare.

With the opening of her first solo venture, STREET (Hollywood, CA) School of Fish was engaged to define Susan's new brand. Once we established Susan was now a "global tastemaker," SOF worked with Susan to market this new image through branded content, strategic partnerships and engagements, Street Food Pop-Ups, social media and PR.